Wellness & Beauty Website, Branding and Identity

This project involved the complete design and development of a cohesive visual identity and digital presence for a wellness and beauty brand. The client required a clean, modern look that would appeal to a health-conscious, predominantly female audience, and communicate a sense of calm, professionalism and trust. The project began with in-depth brand discovery sessions to understand the client’s vision, values, and target market. From this, a bespoke logo and visual identity were developed, featuring a refined colour palette, contemporary typography, and soft organic elements to reflect the brand’s natural ethos. Once the branding was established, the design system was extended to print collateral, including business cards, letterheads, and appointment cards. Each element was carefully designed to ensure consistency across all customer touchpoints.

A fully responsive WordPress website was then designed and developed, with a clear structure and intuitive navigation to support an engaging user experience across all devices. The site included service pages, an integrated booking feature, and blog functionality to support content marketing. All assets were optimised for fast loading and designed with SEO best practices in mind, including semantic HTML5, keyword-ready content structuring, and metadata configuration. Throughout the project, the client was engaged at every stage of development, with regular previews and collaborative feedback loops. The result is a polished and purposeful brand presence, both online and offline, that has helped the business grow confidently in a competitive industry.